Objective
The Master of Science in International Business is a 24-month program conducted in both French and English, designed for high-potential students with professional experience. During the first year, students will study at the Institut Technique Supérieur du Management International (ITSMI) in Paris, while the second year will take place at Brest Business School in Brest. Students have the option to select their preferred language of instruction, choosing between the French Track and the English Track through our online platform. The MSc in International Business is proudly ranked as the 2nd best French MSc by MOCI (International Business Magazine).
Semester 1
- Introduction to Digital Marketing
- Introduction to Data Analystics
- Foundation of Artificial Intelligence
- Search Engine Optimisation
- Digital Marketing to Social Communications
- Cyber Security
- Cloud Computing
- Understanding Computers
- Business French
Semester 2 & 3
- Online Marketing & Social Media Management
- International Retail Management
- Search Engine Advertising and Optimization
- Luxury Marketing
- Digital Transformation
- Digital Business Strategy & Business Development
- Innovation Management & Internet Law
- Business English
Semester 4
- Internship
- Internship Report
Prerequisite
Master, Baccalauréat or certified diploma of Bac +3 minimum, language certificate (6.0 for IELTS in English or equivalent score for TOEIC or TOEFL certificates). Candidates selected following individual case study and interview. International students must have support and be eligible for student visa.
Career Opportunities
The MSc International Business Graduates of the MSc in International Business are well-equipped to pursue dynamic careers in global markets. Typical roles include international marketing manager, business development executive, global supply chain analyst, and management consultant. The programme also prepares students for leadership positions within multinational corporations, international NGOs, and governmental trade departments. With a strong emphasis on strategic thinking and cross-cultural communication, our graduates are highly valued by employers worldwide. Many also go on to launch successful ventures or pursue doctoral studies in business-related fields.
